Daily Archives: April 3, 2013

The Best Email Marketing Blogs – Top of the Charts Digital Marketing Institute

Top tips for flawless email marketing

email marketing tips

There are certain essential basics in your email marketing that have to be absolutely right in order for your message to get through and be read.  While the content will change from issue to issue, you still have to ensure that your email gets through the SPAM catchers, is opened by the recipient and is then read.  An added bonus is for it to be forwarded on to the recipients’ colleagues.

So, let’s have a look at the top eight fundamentals and best practices.

1.       Subject Line – apart from your name, this is the first thing that the recipient will see and therefore will be a huge decider on whether your email gets opened or not.  Be sure to use a system that allows you to test various Subject Line options.

2.       Your name – do not send your newsletter from “sales@yourcompany.com” or marketing@yourcompany.com.  This is sure-fire way for it to be blocked and pushed into the “bulk email” or SPAM folder.  Send your emails from a real person.

3.       Unsubscribe option – let people get off your database if they want to.  In fact, it is a legal requirement to give your recipients an option to unsubscribe.

4.       Forward to a friend – if you want to spread your message, then allow people to easily forward your email to a friend or colleague.  Therefore, include a “forward to a friend” option within the email.

5.       Images – keep the images small and tight – if you send lagers images, your email may well be blocked.  Also, make sure that the images in the email are formatted correctly – how often have you received and email with incorrectly formatted images which then causes the text to be incorrectly formatted (which, in turn, may cause someone to prematurely delete your email without reading it)?

6.       Use of BCC – Just never use this as an option – if you are considering sending email newsletters or bulk email), use a third party email marketing application (there are plenty available at a range of prices – we use email-marketing.ie, but there are lots around)

7.       Content – keep your messages and content focused and relevant.

8.       Footer – allow people to contact you so add your contact details into the newsletter (best place is the footer).



Mobile traffic marketing

The Digital Marketing Institute blog covers mobile in depth on its blog. Beatrice Whelan attended the Mobile conference in August 2012 and wrote a blog entry ‘Mobile Marketing – Seven tips to get you started from the Mobile conference.


Interestingly the very last paragraph states that Gavin Duff from Amplify Search Marketing Solutions said that tablet conversion rates are higher than mobile but the cost per click is lower than on desktop search.

More recently, as in January 2013, Anthony Quigley from the DMI wrote a piece stating that Apple is dominating mobile traffic.

According to a new report from Walker Sands, the amount of website traffic coming from mobile devices jumped from 17.5% in Q3 2012 to 23.1% in Q4 2012this represents an 84% hike from 12. Q4 2011.  The research is based on web analytics data across a range of Walker Sands’ B2B and B2C clients across multiple industries.


From the Digital Doughnut site there was this informative and interesting way of incorporating Facebook into your mobile marketing strategy. John Horsley, wrote on March 28, 2013 that

Hubspot have created a really useful E-book about mobile marketing on Facebook that I wanted to share with you.

Over 500 million people use Facebook on a mobile device. Are you looking to catch up with the rapidly evolving mobile marketing landscape? See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers.

Learn how to optimize your Facebook presence for mobile users. This eBook will walk you through the steps to increase brand awareness and lead generation on the Facebook mobile app and mobile site.

After reading this 42-page eBook, you will know how to:

  • Create mobile friendly marketing campaigns

  • Update your website for mobile apps

  • Design posts that are optimal for mobile devices

  • Use Facebook ads on mobile

  • Measure the success of your campaigns

Download the E-book here bit.ly/16kddG9

Content is key for SEO

Structure and Content is Key for SEO


Great digital marketing blogs has little to do with the way it looks, although design can give a blog an edge.  The body of text makes for a credible blog.  As text is important, the typography you choose to use should take the reader into consideration.  How people interact with your content visually is important.  Each blog has a visual hierarchy and blog posts must have structure.  There are headlines, sub-headlines, regular text, links, and block quotes.  Each layer of the structure has a different goal.

The Headline– The point of your headline is to grab the readers’ attention, and that’s why it’s often the largest piece of text in your blog post.

The Sub-Headline– Your sub-headlines also grab attention, and their main purpose is to turn scanners into readers. In order to do so, they must be as compelling as your main headline, and thus, larger than other text on your page (aside from your headline).

The Links– Your links are often a different colour than the rest of your text, and that’s the way it should be. It must be remembered that links beckon clicks.

If your blog doesn’t have structure, you’ll confuse your readers and they won’t know what they can click and what they can’t click.

Different blogs have different objectives, ranging from increasing profile/awareness, revenue, e-mail database building/conversion. The effectiveness of any blog correlates with the intended blog objective.  It should be re-iterated that the core body of text is how the receiver evaluates the relevance of the blog, and it will be on this basis we will review our identified bloggers.

Beatrice Whelan gave a presentation on blogging for SEO success to the KLCK Bloggers Network and this presentation outlines what we have said above. Have a look and see what you think.


dublindigital.ie  http://dublindigital.ie/top-5-seo-tricks-beginners/ (William Egan)  offers great insight for beginners…