Mobile traffic marketing

The Digital Marketing Institute blog covers mobile in depth on its blog. Beatrice Whelan attended the Mobile conference in August 2012 and wrote a blog entry ‘Mobile Marketing – Seven tips to get you started from the Mobile conference.

Interestingly the very last paragraph states that Gavin Duff from Amplify Search Marketing Solutions said that tablet conversion rates are higher than mobile but the cost per click is lower than on desktop search.

More recently, as in January 2013, Anthony Quigley from the DMI wrote a piece stating that Apple is dominating mobile traffic.

According to a new report from Walker Sands, the amount of website traffic coming from mobile devices jumped from 17.5% in Q3 2012 to 23.1% in Q4 2012this represents an 84% hike from 12. Q4 2011.  The research is based on web analytics data across a range of Walker Sands’ B2B and B2C clients across multiple industries.

From the Digital Doughnut site there was this informative and interesting way of incorporating Facebook into your mobile marketing strategy. John Horsley, wrote on March 28, 2013 that

Hubspot have created a really useful E-book about mobile marketing on Facebook that I wanted to share with you.

Over 500 million people use Facebook on a mobile device. Are you looking to catch up with the rapidly evolving mobile marketing landscape? See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers.

Learn how to optimize your Facebook presence for mobile users. This eBook will walk you through the steps to increase brand awareness and lead generation on the Facebook mobile app and mobile site.

After reading this 42-page eBook, you will know how to:

  • Create mobile friendly marketing campaigns

  • Update your website for mobile apps

  • Design posts that are optimal for mobile devices

  • Use Facebook ads on mobile

  • Measure the success of your campaigns

Download the E-book here

Posted on April 3, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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