Best Blog for Analytics
Avril McArdle, Seven Marketing Tips For Small Businesses, Digital Marketing Insitute blog, January 9, 2013
When it comes to research, I’m a real believer in paralysis by analysis. Although, when it comes to rolling out digital marketing strategies analytics are crucial at measuring their success. Numbers are what drivers in the importance of understanding the web and the future strategies of driving the business online through sales and future revenues. The next phase of the web and digital is to realise all the information at hand that can be resourced in terms of identifying needs and servicing them digitally.
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Google Analytics adds Data Hub and Trackbacks to the Activity Stream Reports
Recommended link: Google Analytics post: the Activity Stream in Social Reports
In March 2012, we highlighted Google’s new Social Analytics as they were then described in the Beta we were reviewing. In August 2012 the Social Analytics feature became part of theSocial Reports we now see in Google Analytics as a standard feature.
This latest update to Social Report has two new additions:
1. Data hub activity – This feature, shown below, was originally available through a drilldown, so isn’t entirely new, but is now highlighted in the menu as Data hub activity.
It’s an interesting reminder from an SEO perspective that Google is able to track comment activity on a blog. If you’re setting up a blog it’s worth using a Google Data Hub partner. I recommend using Disqus which we use, or Livefyre.
You are the digital guru David Chaffey!